We Read Rolling Stone Oct 5, 2005
If you caught the Green Day/ U2 project (Green Du squared?) when they opened for the Saints first home game -- well they're releasing a single to benefit New Orleans, "The Saints are Coming." If you didn't catch it, I'd recommend digging around on YouTube. It was rad.
In this issue RS shows us how to stage a righteous comeback, "us" being aging rock stars:
Option One -- Let technology do the work. (See Bob Dylan.)
Before the disc hit shelves, Dylan kicked off a . . . campaign built around an
iTunes TV ad, a video starring (Scarlett) Johansson, the launch of his XM
radio show and even (you lie!) a MySpace page . . .
"For a lot of years, Bob didn't get played on the radio. Now he's one of the most-searched people on the Internet."
Also, it seems that the yuppie market buys their music at Starbucks, because he sold 13,500 albums there.
Option Two -- Hook up with a hot producer. (See Duran Duran.)
Timbaland just finished helping Justin Timberlake get his 'Sexyback', and Duran Duran is really hoping he can help them get their Cool-to-be-caught-listening-to . . . back. The article shows how Timbaland takes an extensive, grueling 40 minutes to write their song for them.
Also . . .
Beck has reinvented the album -- where you can mix a downloadable track yourself and use sticker art to decorate the album cover (or let some teen patrons do it!)
. . . . and Beyonce's album is still number one.