Where do soft drink companies go when they want to attract teens?

Where everybody *ahem, libraries* should go . . .
Hip and happening MUSIC.

I keep hearing ads for Pepsi Smoosh on hip hop and top-whatever radio stations.
Here's the site --

No immediate library purpose. Just savvy marketing. Well, there's some quick collection development or display ideas, I suppose. A speedy visual synopsis of who's HOTT.

Think about your other venues that want teens. Clothing stores . . . night-life draws . . . TV commercials . . .
They pump the jams.

And check out something else! The website is loud, bold, cool -- without frying any retinas. I've noticed that a tragic number of teen library websites are turning to 70's neon for their inspiration. If four minutes of looking at your teen website and you feel like you just spent an equivalent amount of time on the newly Depp-licious Pirates of the Carribean ride -- you may want to teach them the value of a formal usability test.